BEAM Creative
425 Smith St, Fitzroy VIC 3065, Australia
425 Smith St, Fitzroy VIC 3065, Australia
BEAM Is... Brand Evolution & Accountable Marketing
Founded in 2017 by both directors, who had previous marketing / creative businesses of 10+ years and over 25 years each in the industry. BEAM was formed around the purpose of creating and marketing brands responsibly.
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What makes a great website?
Websites need to cover 5 main things.
1. The brand and brand message myst immediate shine through - with clear and concise of what the brand is about and why its different.
2. The website needs to server the user - its needs to be fast, easy to navigate, easy to find things, and work well on mobile, desktop & tablet devices
3. It needs to be built on good frame work that can easily updated. Sites that get old and out date quickly, can hurt your user experience and/or google ranking
4. SEO needs to be factored in from the get go. Otherwise its like buying a car with no petrol.
5. Make it interesting for user. Include areas, content, devices, videos, animations, downloads - so that the user gets engaged and wants to come back for more
6. Your website should be your 24/7 sales person. Include easy areas for lead capture, so that you can capture lead opportunities that feed into a CRM
What questions might you ask a client when starting a new project?
1. Whats the purpose of it - IE what is it set out to do, change, improve, etc
2. What is the main Goal it needs to achieve
3. What research has been done to date
4. What is the timing or time frame it needs to be done by (allowing ample time for things to be produced or developed, so that it goes to market properly)
5. What is the budget/investment allocated to the project to make sure it works.
What do you love most about your job?
Helping businesses stand out and grow to further success. You can read a great case study here of what did for a Custom Home Builder - https://www.beamcreative.com.au/beam-projects/comdain-homes
What inspired you to start your own business?
We felt that a lot of businesses were getting ripped off, but also no transparency or detail on Marketing was 'effecting their business' - This is Accountable Marketing was born and unique to BEAM.
Why should our clients choose you?
Because we have a proven and successful process. We have over 45+ combined industry experience in various sectors of: IT, Finance, Health/Medical, Manufacturing/Construction. We're also a no BS agency. We've don't believe in fluff or design for designs sake - all our brands are built and grown with sound strategy, geared for results.
Can you provide your services online or remotely? If so, please add details.
Yes we can, we often provide workshops, consultations, strategy sessions online and/or remotely. We also deliver our external marketing teams to companies based anywhere in Australia.
What changes have you made to keep your customers safe from Covid-19?
Adhered to a Covid Safe plan with social distancing, but more so, being able to deliver services remotely, and have processes systems & experienced teams that can keep their marketing machines running at all times.
Brand Strategy
With BEAM's proven successful strategic program, BEAM nows all the inner workings, experience, and marketing know-how to guide a brand to have a clear vision, purpose, memorability and marketing position. This allows all brands stand stand out with a clear competitive advantage and strong point of difference.
Brand Design & Development
Brands need only clear strategy, but they also need strong appeal. That's where our brand design and development come into play. So that each brand looks, feels and speaks its own unique way - so it can stand out from its competitors but also stand the test of time. BEAM's Creative background spans over 25years for all things print, web, digital, social & packaging design.
Activation & External Marketing
With strong strategy & creative, then it is the to activate it or get our external marketing team to run your marketing for you. Don't have your own marketing department? Don't worry - we can be that for you. Need a team with over 45years combined experience to execute a campaign, advertising, media and more. BEAM can your team to deliver it all for you. Plus it's all tracked and measured for best results.
