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About

At Baseline Digital we are passionate about modern technology and business. With our background as business owners for more than 20 years including running a web development company called Netactive from 1999 until 2015, where we worked with companies from all over the world.

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Q&As

Planning well, great user experience (UX) design, quality images.
Clean simple design, consistency through out i.e. clear navigation
Call to actions are really important as is well written content targeting your customer.
Blogs are essential and worth the effort.
Clear contact options.

Do you have profile or avatar of your ideal customer(s)?
Have you looked at your competitors or just websites/applications that you like?
Do you have brand collateral i.e. logo, colours, fonts, styles, ideally documented
Do you have any images available?
If you are building an app or SAAS application, have you documented (even in presentation) your business purpose, the problem you are trying to solve, how you plan to commercialise your app, marketing plan, expertise (people), funding etc

Working with small and medium enterprises, learning about their businesses and how we can help them.
Establishing relationships with clients with a view to the long term. Their success is our success.
Delivering to client expectations and more, quality over quantity.
Technology, it moves pretty fast but that's what makes it exciting and interesting.

We believe that our values are important - being transparent, open, honest and working with integrity.
Our experience as both business owners and as technical experts.

Services

Every business need an effective website -a modern website that is clean simple but highly functional is crucial in representing your brand but also catering to the needs of each of your key audiences.

Websites applications​ or software as a service web applications can be a seamless & integrated extension of your public facing website, providing valuable tools to improve productivity, service delivery and customer experience.

Mobile apps help to streamline business processes and to improve productivity both internally to your staff and to your customers.

Baseline Digital are experienced mobile app developers who will deliver high quality apps for any business requirement.

Apps have some distinct advantages over responsive website including speed, ease of use and reliability as well as built in features such notifications, geolocation, camera/video and accelerometer.

Automation - boosting productivity by implementing connections between web services (integration).

Repetitive tasks can be automated by integrating functionality from your CRM for example to your core business application - think of your accounting, legal or ERP systems.

API - Application Programme Interface is a standard method of passing data to and from disparate systems.

Helping you make the right choices for your organisation.

Website Audits - Your website needs a health check to discover and fix site performance & speed, crawlability issues, HTTPS status, duplicate or missing metatags and more.

Keyword Analysis - Initial keyword nomination should include development of a prioritised list of targeted search terms.

Competitor Research - Examination of competitor’s keywords and rank­ings.

Goals and Objectives - Clearly define your objectives to accurately measure your ROI from any strategies or campaigns implemented.

Articles and Blogs - Research article topics for the keywords you want to rank for and ensure the content is authoritative, is written by or endorsed by experts & is fact checked and more.

Backlinks and Domain Authority - Begin a backlink building strategy using other bloggers, competitors’ backlinks, SEMrush prospects tool and business listing websites.

Campaigns and Call To Actions