Impactful branding with heart.
A brand isn’t just a logo; it’s the story, values, and vibe that connect you to your audience. That’s why I focus on crafting branding with heart—designs that go beyond surface-level appeal to capture the unique spirit of your business and forge deeper, more authentic connections.
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What makes a great website?
A great website is one that feels alive with the energy of the brand behind it. It’s clear, engaging, and purposeful—offering a seamless experience for visitors while expressing the heart of the business. For me, it’s about connection: when people land on your site, they should feel like they’ve arrived somewhere they belong.
What questions might you ask a client when starting a new project?
I like to begin by getting a feel for the story behind the brand—Why does it exist? Who is it here to serve? What do you want people to feel when they encounter your work? I also explore your vision, your challenges, and what success would look like for you. It’s about creating from a place of shared understanding.
Describe your creative process.
My process is intuitive, collaborative, and grounded. I begin with listening—deeply—then move into discovery and strategy to find the essence of the brand or project. From there, I bring the design to life through thoughtful, considered creative work. I keep communication open throughout, allowing space for reflection and refinement along the way.
What information do you need from a client before you can start work?
I need to understand your goals, your audience, your brand values, and where you're currently at. Some practical details help too—timelines, budget, any existing brand materials or inspiration. Most importantly, I want to connect with your “why”—what really matters to you about this work.
What do you love most about your job?
I love helping people express something that feels true. Whether it's through branding, design, or illustration, I’m drawn to the moments where clarity and creativity meet—where a visual can suddenly feel right.
What inspired you to start your own business?
Heart’s Path grew from a desire to work in a way that felt more aligned—with creativity, with people, and with purpose. I wanted to offer something slower, more thoughtful, and more human—where connection, play, and authentic expression are central to the work.
Why should our clients choose you?
Because I take the time to listen. I bring not just skills, but heart, intuition, and care into every project. I don’t believe in off-the-shelf solutions—every brand has its own rhythm and story, and I work closely with you to bring that to life in a way that feels real and resonates.
Can you provide your services online or remotely? If so, please add details.
Yes—I’ve been working with clients remotely for years and have developed an easy, flexible approach to creative collaboration. Whether through email, video calls, shared documents, or digital whiteboards, I ensure you feel supported and involved every step of the way, no matter where you are.
Brand Strategy
Defining your brand’s core purpose, values, audience, and positioning to form a strong foundation for meaningful connection, differentiation, and long-term growth.
Brand Identity Design
Creating a distinctive visual system—including logo, typography, colour palette, and imagery—that expresses your brand’s personality and ensures visual consistency across all mediums.
Brand Application
Translating your brand identity into real-world contexts—across print, digital, packaging, environments, and more—ensuring a consistent and cohesive brand experience at every touchpoint.
Illustration
Crafting custom, expressive artwork that enhances storytelling, communicates ideas with clarity, and adds character and emotional resonance to your brand or project.
