visit our website at www.financialpurpose.com.au
Hey - I'm Werner, Founder and adviser at Financial Purpose Wealth.
‘Arghhh, not another financial adviser!’, I can almost hear you groan ?
I didn’t need to ask AI because I thought I knew the reason for that groan, but I asked anyway just to confirm my suspicions
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61 customer reviews
Will
I’ve been working with Werner as my financial planner and have been genuinely impressed. He’s helped me gain real clarity around my future plans — not just in terms of investments, but in setting up a strategy that actually aligns with my long-term goals.
Werner has a knack for simplifying complex financial decisions and making them feel approachable. I came in feeling unsure about my direction, and left with a clear, actionable plan. He’s sharp, honest, and clearly cares about getting the best outcome for his clients.
Highly recommend working with Werner if you're looking for thoughtful, strategic financial guidance.
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Kathryn Henderson
Financial Advisors
I was still working and paying off mortgage at 69. I wanted to stop working but only had my home as my assett/super. I didn't know what to do apart from sell the home and then I couldn't afford to buy another and be able to do any travel. After speaking with Werner, doing the sums on a guesstimate of what my house would get and adding in my super, and taking into consideration living expenses I was able to retire and am currently doing life travelling Australia and overseas. I cannot thank Werner enough for his advice and support. I highly recommend Financial Purpose Wealth. More...
Bronnie
Financial Advisors
I had been wanting to work with a Financial Planner for a while and did a lot of research into it. When I found Werner and reached out to him from my first interaction with him he has been professional & extremely helpful. He explained things to me in a way that I could understand & I couldn’t recommend him more highly. I feel so lucky to have found Financial Purpose Wealth Werner and his team are fabulous. More...
John
Working with Werner and the team at Financial Purpose Wealth has been one of the best moves we have made for our future.
We had previously worked with another advisor who was reactive rather than proactive, and the breath of fresh air that moving across to Werner has been is incredible.
He is as proactive as they come and makes sure that me and my wife both know exactly what is going on, that we have opportunities to ask any questions we may have and gives us both a chance to feel included in the decisions, rather than just one.
Would highly recommend, and have recommended, Werner to anyone looking to actually make a difference with the finances, super, insurances and investments!
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Chris
In my recent dealings with Werner of Financial Purpose Wealth I was impressed by his knowledge of the industry and also by his willingness to do whatever was in my best interest. He presented my financial projections clearly and happily made changes when my circumstances changed. I have also found him to be warm and supportive in all our discussions on moving forward with our financial and retirement goals More...
Ryan M
Financial Advisors
When we first met Werner, he took the time to listen to us and really understand our goals. From there, we worked together to create a clear strategy we could implement to help us achieve them. Every step was explained thoroughly, so we always felt informed and confident in the process. We’re very happy with the guidance and support Werner has provided. More...
Kerrie
Financial Advisors
Financial Purpose Wealth has taken away the stress and strain of trying to unpack the complex web of Super, Retirement and Capital Gains Tax. My husband and I are so grateful to have had Werner's knowledge and support. He explains everything clearly and listens to us. He answers our questions promptly and ensures we fully understand our options. Werner is very personable and professional and we are at peace knowing our finances are in safe hands. More...
Karen Williams
If you're looking for a financial advisor who takes the time to listen and has a genuine approach, I highly recommend having a conversation with Werner to explore if his service is a good fit for you. Werner provided exceptional service throughout the entire process of resetting and up-levelling my financial plan with thorough and expert advice and guidance. He went beyond to ensure I was informed and 100% satisfied each step of the way. I consider Werner a valuable member of my Success Team and trust that he will both look out for my future as well as challenge my thinking when I need it. Thanks Werner, for your support so far, I look forward to building on what we've started. More...
Deirdre Watson
I am heading towards retirement and was becoming confused with the information I was collecting from Google and other retirement research avenues. That was until I thankfully came across Werner from Financial Purpose Wealth. Werner has reviewed my situation with me, and I now feel more informed and have a clearer action plan in place to better prepare my finances for retirement. More...
Stephen Brannigan
Working with Werner from Financial Purpose Wealth has been a great experience. He’s helped me set clear financial goals and guided me through the important step of setting up our family SMSF. Werner is always just a phone call or email away, and he's consistently approachable, supportive with his advice. More...
Diona & Rudi
Werner has been fantastic in our wealth journey. From our first meeting, we felt that he is down to earth, knowledgeable, no b*llsh*t and genuinely cares about our situation. He has given us some wonderful insights, including working out a budget for our investment property, gave us tips for our shares portfolio, and analysed our insurance needs extremely thoroughly even though he wasn't our insurance broker. We are grateful for his expertise and can see us working together in the years to come. Thank you Werner! More...
Marit
It's been a great experience working with Werner! I was completely new to investing and didn't have any background knowledge, so I wasn't sure I'd feel confident after the sessions. However, the sessions were very interesting and easy to understand! Werner is very trustworthy, understanding, and easy to talk to. Before these sessions I never thought I'd say this but I really enjoyed the process and had fun! Highly recommend More...
Richard
Financial Advisors
Werner is a refreshing take on financial advising and planning.
had a clear yet limited brief on helping with ETF portfolio management.
Werner was happy to help on a one time basis for a fair fee. His prep, guidance and analogies gave me the outcome I needed (+ more) within the hour.
Amazing work and will work with again.
Thanks, Werner.
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Phil
So happy we chose Financial Purpose Wealth. They came highly recommended by my accountant who I have known for many years and would only refer someone they trust. Werner is very personable, strategic and a great operator. I have a slightly complex financial structure, owning my own business and he has helped me navigate through any hurdles. My partner and I are very happy and finally feel we have direction for a great financial plan that we can now execute. More...
Samantha
Financial Advisors
I’ve really enjoyed working with Werner. He has personalised my financial plan and made me excited about my future.
Werner takes the time to explain concepts and jargon to you.
He is passionate and genuine about his work.
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John Daprossi
Financial Advisors
As we approached retirement, we needed validation that we were truly ready and financially equipped to achieve our long-term goals.
Werner Jansen, Founder & Adviser at Financial Purpose Wealth, exceeded our expectations with his professionalism, responsiveness, and patience in answering all of our questions thoroughly.
Using clear and detailed graphs and charts, Werner validated our current financial standing and projected our position through to the age of 90. His insightful analysis brought us tremendous peace of mind, assuring us that we are on track for a comfortable retirement.
We are extremely grateful for his expertise and would highly recommend his services to anyone seeking clarity and reassurance in their financial planning journey.
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Tom Howell
Werner is very easy to deal with. His focus is on understanding your needs, exploring alternatives with you and then helping you to choose the option that best suits you in regards to risk and returns. There is no hard sell. He's straight forward and highly organised and his fees are are more than reasonable compared to other advisors. Before contacting Werner I had no idea what I was going to be doing about setting myself up for retirement. Werner has helped take a lot of the worry of what life will be like in retirement away. More...
Nick
I had been looking for quite some time for a financial advisor to help plan for my future and retirement. I never really felt comfortable with any of them, it always felt like I was getting a sales pitch rather than someone who would take an active interest in my finances.
Obviously this is an extremely important decision and one you need to get right.
Werner was brilliant from the beginning, took the time to understand where I am now and where I want to get to, then formulated a plan based on my appetite for risk. The entire process was made seamless and more importantly Werner guides you, he gives you some options and you get to pick what's best for you, given your current position and goals for the future.
Highly recommend Werner, absolutely fantastic service!
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Mayumi Beppu
Werner is a fount of knowledge in the financial planning. He is engaging, a great communicator and very generous of his time.
Courteous and professional on the approach, I have found all the solutions in the asset allocation planning. By reducing the taxation portion of my investment's CGT, I am certain my current and future retirement dividends are performing in the best way possible.
I highly recommend Werner as a financial adviser!
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Lesley
Financial Advisors
Great service and advise. Werner is punctual and does what he says he is going to do in a stress free manner. Good communication and easy to understand.
Maryjane Morris
Werner has been energetic and focused in helping us set up our retirement financial planning. He is easy to contact, personable and explains issues with clarity and thoroughness. I feel confident that I can access reports and data readily. Highly recommended! More...
Mary Jung
Financial Advisors
It was a pleasure working with Werner. We started out with some vague ideas regarding our finances but Werner helped us understand our options and we are more confident today about the decisions we are making. Highly recommend!
Bron
Financial Advisors
My partner & I decided it was time we got our retirement plan organised so sourced a number of financial advisers & found Werner of Professional Purpose the most knowledgeable & professional adviser we met. The retirement plan Werner offered gave us the confidence & peace of mind we needed to retire comfortably. Werner is very personable & made us feel our financial future was in good hands. Thanks Werner, we appreciate you & your services & would highly recommend you to anyone looking to secure their retirement and financial future. More...
Charity
Financial Advisors
One of the best things that I did was choosing Financial Purpose Wealth to get advice and guidance on managing my money. It was my first time seeking expert advice and Werner (financial advisor) was very thoughtful, understanding and was invested in genuinely understanding what my goals and concerns were. This allowed us to come up with a strategy that worked for my personal circumstance. I would highly recommend FPW for those looking for expert and thoughtful financial advice and guidance. More...
swati
I have been working with Werner for a few months now. He is always helpful, kind, and willing to go the extra mile for his clients. His suggestions have really helped me work towards my financial goals. More...
Richard Jeziorny
Financial Advisors
After several quotes, I chose to work with Werner to review my Superannuation position. I found his advice thorough and suitable to my needs. The process went very smoothly and all my discussions with Werner were very clear and understanding. Now that the rollover is completed, I am very happy with the service and my position and look forward to an ongoing relationship with the company. More...
Stanley Pincus
It is an absolute pleasure to be guided by Werner.He is very knowledgeable and he gives a 5 star service
Janice
Werner is professional and smart. After a short chat, he started asking key questions and gave valuable advices. I look forward to working with him to reach the financial independence goal in the future.
Chris Knight
Financial Advisors
The moment I met Werner I knew he was someone I could trust. I interviewed several financial advisors and generally found out they were too costly or their 'too good to be true offers' had various hidden costs. But that's not the case with Werner. He is a diamond in the rough and as a professional life coach, I advise my own clients to see him when it comes to creating financial freedom. Don't look any further, Werner is your guy! More...
Dom De Gioia
Most financial advisors seem to provide you with a spreadsheet, an invoice and a "see you in 12 months", without providing any real guidance.
And a lot can happen in 12 months. That's why it is great working with Werner. He is there every quarter to check in and make adjustments, and he is always available for advice and recommendations when you need them. He understands that with finances you need to plan, but you also need to live.
I have already recommended him to others in my family, and I'd be happy to recommend him to anyone looking for a great financial advisor.
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Janani Amarasuriya
Werner Jansen has been very helpful and supportive with my financial advisory matters for the last 3 years or so and since he started his own business also I used him due to that. He is very professional with the advise and thorough. Werner has also been very helpful, empathetic and helped me to obtain trauma insurance and even helped me with forms, did house visits when I had to undergo major surgery recently and still continue to assist me with various financial matters. His company also manages my superannuation fund. I recommend Werner Jansen to anyone with no issue. More...
Ray M
Financial Advisors
Werner is very approachable and friendly, he took the time to help me understand the complexities of superannuation and communicated in a none hurried way the path forward. He answered all my questions promptly and accurately. I have no hesitation in recommending him to anyone in need of financial planning. More...
Reply from Financial Purpose Wealth
Happy to be able to assist you with your well deserved retirement!
Bek R
Financial Advisors
I couldn’t speak more highly of Werner, especially the guidance he provides. He is open and honest and genuinely wants to see people succeed in their endeavours. I had no financial knowledge and he made me feel completely at ease the entire journey and I was even able to learn new skills along the way too. I will be forever grateful, thanks Werner! More...
Dale Colgrave
Financial Advisors
Werner took the time to understand my goals and was very open minded. Also very easy to talk to.
Uma Singh
Werner Jansen was great in providing us with some financial advise.
He was very professional and friendly.
John
Financial Advisors
I had a desire to take a bit more control of my financial future but needed someone trustworthy to provide me with the essential knowledge, tools and confidence needed to make smart choices. I decided to give Werner a go and I do not regret it at all. He provided all these things and, importantly, gave me space to arrive at my own decisions through my own reasoning. I would recommend Werner’s course to anyone who wishes to strengthen their financial position and increase their likelihood of financial freedom in the future. Thanks Werner! More...
Sabrina
Financial Advisors
I’ve been working with Werner for 1.5 months via weekly zoom meetings to set my finances up for the long term. So far we covered budgeting, investing in shares and superannuation. I am planning to get further coaching from Werner to learn more about property investing and insurances. Werner has been very responsive and professional in helping me get the foundations right for my financial goals. As someone in their 20s, I am glad I took the big step in seeking out professional financial advice. Highly recommend his service. More...
Reply from Financial Purpose Wealth
Thanks Sabrina, its been a pleasure coaching you!
Jacob Iurii
Financial Advisors
I had the pleasure of working with Werner as my financial advisor, and I couldn't be more satisfied with the experience. Werner took the time to understand my requirements thoroughly, and his attention to detail was remarkable. He prepared a range of detailed options tailored specifically to my situation, providing invaluable insight into each one. Werner's expertise and personalized approach gave me the confidence to make informed financial decisions. I wholeheartedly recommend Werner to anyone seeking expert financial guidance. Thank you, Werner, for your outstanding service and dedication to my financial well-being. More...
Reply from Financial Purpose Wealth
Thanks Jacob, really appreciate your kind words !
Ellie
Financial Advisors
Verner has seriously changed my outlook on not only my finances but life! The best mentor I have ever had and challenges me in the right way to think differently about to manage my expenditure.
Only 4 sessions in but a lifetime of value out! Can't wait to see where this journey takes me.
Highly recommend to all!
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Reply from Financial Purpose Wealth
Ellie you are fantastic to coach! I love our sessions 😊
Em
So far so good, Werner has answered all my concerns and brought forward solutions I never would have thought of alone. He's done all the hard work with forms and companies so everything has been incredibly easy for me.
Reply from Financial Purpose Wealth
Fantastic to work with you Em!
Archie
Werner was an easy going guy who is really great to work with. He communicates well and understands your individual needs!
Eddy
Financial Advisors
Werner has provided some useful advices and has provided a contact for a tax agent to maximum my returns.
Stefania
Financial Advisors
I have been working with Werner for the past two months and I am very satisfied with his service. Werner is not only knowledgeable and professional, but also very helpful and friendly. He took the time to understand my goals, values, and preferences, and tailored a suitable investment portfolio for me. He also made sure that my Superannuation fund has a risk profile that matches my risk appetite and long-term objectives. Werner is easy to talk to and always responds to my queries and concerns promptly and patiently. He is open minded and encourages me to learn and grow as an investor. I highly recommend Werner to anyone who is looking for a reliable and trustworthy financial adviser. More...
Gus
Financial Advisors
The team at Financial Purpose Wealth are exceptional! They demonstrated deep expertise/knowledge, provided clear explanations, and tailored recommendations to my financial goals. Wouldn't recommend anyone else!
Rach
Financial Advisors
Werner is professional and extremely personable. He is also very pragmatic about how to reach your financial goals which I enjoy and has been extremely supportive in aiding me. You will be very happy with his services. More...
Kim
I’ve been working with Werner for a few years now and I can say he has been the best financial planner I’ve had out of the 20+ years I’ve been engaging in financial planning services. Werner’s communication is top shelf and he never leaves you wondering what’s going on or where he is up to. He is responsive and flexible and increasingly supportive to my ever changing needs and goals. Werner respects and celebrates that everyone has different financial profiles and he optimises this for me. I’m looking forward to financial growth and enjoyment over the coming years with Werner’s support. More...
Jordan E
Financial Advisors
Werner has been an excellent asset to my partners and my wealth creation, the team he has has been superb in communication and expertise.
Also Werner has skills in relationship coaching! Haha. My partner and I had some difficulties in the adjustment, with Werner’s help he got us both on the same page. We are now 6 months in and on our way to getting our 2nd investment next year.
Best call I ever made was calling him for help. Thanks legend
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Lachlan Kinnaird
Our experience with Werner and Financial Purpose Wealth has been incredible. After listening to us and learning about our situation, Werner has helped us with a sound structure and cash flow plan, and is actively helping us achieve our goals. We can't recommend his services enough for anyone looking for financial guidance and mentorship. More...
Tamara Meyer
Coming from someone who had always taken risk with my money, came to realise that there was a lot of past traumas and money habits that came from my upbringing. It wasn't until I started to work with Werner and created discipline in my wealth, I started to see the wealth grow, because I created a new habit and followed a really sustainable system that has now shown that progress is being made and I can see money growing and staying in my bank account. (Plus I am still having fun) AND not being stupid with my spendings. This has been the best decision, not only for me but for my partner. We are also connecting more and more because we both feel safe and stable in our relationship. We are building our future for us and our future family which we both was never possible. Werner makes you feel that you deserve wealth and freedom - even if, your past made you feel like you never could have that. HIGHLY recommend Financial Purpose Wealth More...
sophia
I was referred to Werner's independent financial advisory service by my VERY well-trusted mortgage broker. But I was halfway through the Melissa Caddock podcast- So I was a bit wary! Fear not! Werner is passionate about making your money work better for you with the minimum of fuss, with clear explanations, and with thoughtful regard to personal circumstances. I highly recommend Werner's service for WOMEN also. More...
What do you love most about your job?
When done with care, financial planning can change the trajectory of someones life. I dont take that lightly!
What inspired you to start your own business?
I was tired of the industry focussing on peoples money, instead of their lives, hence I started Financial Purpose Wealth
Why should our clients choose you?
You need to decide that for yourself! Have a conversation with me, to find out.
Can you provide your services online or remotely? If so, please add details.
Yes, absolutely. We make use of Googlemeet, and we are able to deliver everything in an online meeting, that we can in a face to face meeting.
Planning with Purpose
At Financial Purpose well help you get clear about whats important to you, and then help you with the good financial behaviour and strategies you need to adopt, to achieve your goals and objectives. Helping you feel confident about the future, while living the life you want to live right now.
To understand our process better, go here:
https://financialpurpose.com.au/pages/how-we-work/
Cash flow management
Cash flow management is key when it comes to setting yourself up for success. Importantly, its about finding the balance between living well now (spending enough on the things that you value), while not harming your ability to create wealth for the future. Cash flow management is at the core of what we do. We will assist you to find that balance between spending and saving/investing, and then help you implement a system that will keep you on track.
Investment planning
We aim to make the seemingly complex, not simple, but understandable.
Investment planning boils down to educating you on the key principles of the markets and investing, establishing how much risk you can and should take, and then assisting you in establishing an investment portfolio that has the best chance of funding your future ambitions and objectives.
We will help you understand the options you have, whether that be investing in property, utilizing a diversified share portfolio, when to use your super, and other options to consider.
Debt management
As part of the financial model we build, we can help you make sense of when you should take on new investment debt, when debt will be paid off, and potential exit strategies relating to your investment debt. Once we are clear on your objectives and desired lifestyle, debt decisions becomes clear.
As part of our overall service, we can perform a health check on your debt, if we believe you have better options.
Financial independence planning
This is normally called retirement planning, but we feel retirement, in the traditional sense, has become outdated.
Our aim is to help you understand how you can inject more of the things you eventually want to do (in retirement!), right now.
The ultimate aim is to get you to a point where your wealth can sustain your lifestyle cost, so that you can do what you want, when you want, for as long as you want, without needing a paycheck.
Your superannuation will be part of this discussion, as its most likely your biggest investment asset, besides your property.
Risk management
Although not exciting at all, its important that we identify the risks you could be exposed to, that could collapse your financial world. Through this exercise we highlight the risks you could self-insure for, and which risks you should consider catering for.