On 6th October 2015, we hosted an engaging Twitter Q&A with the highly successful businessman, Nick Hewer. Nick gave us an insight into the business world and offered advice for budding entrepreneurs on the hashtag, #AskNick.
Nick Hewer is well known as the host of Channel 4’s Countdown, and from 2005 to 2014 he appeared as Lord Sugar’s adviser on the British television series, The Apprentice. Nick has been working with Bark.com since our inception, so we were delighted to have him take over our Twitter feed, offering valuable business advice and providing career inspiration along the way. If you haven’t yet seen it, here’s Nick explaining how Bark.com works earlier this year.
Missed out on the Q&A? Don’t worry, because we have compiled Nick’s answers for you to digest below!
After a fantastic Q&A, Nick signed off…
Thanks to everyone who got involved in the Q&A! Was your question answered? Is there anything else you would like to #AskNick? Let us know in the comments below!
We’re delighted to announce that Nick Hewer, former right-hand man to Alan Sugar and highly successful businessman is set to join Bark.com on Tuesday, October 6th, for a day of expert advice and insight into SME success.
After 10 years on The Apprentice, Nick retired from the showat the end of the last season, and is now working as a consultant for a number of small businesses as he continues to make his mark on the UK’s entrepreneurial scene (as well as, of course, presenting Countdown!).
He’s been working with Bark.com since our inception (here’s him explaining how Bark works back in March) and as part of our partnership, next Tuesday, Nick will be taking part in a live Q&A session on via the @barkteam twitter page, giving budding entrepreneurs and small business owners the chance to have their business queries answered by the man himself.
Have a burning question? Let us know using the #AskNick hashtag and we’ll do our best to go through as many as we can. Or, if you just happy to sit back and absorb the insights, tune in from 1-2pm.
If you can’t make it though, not to worry – we’ll also be sharing Nick’s top tips for SMEs on our YouTube channel and via our blog, so watch this space.
We are surrounded by media. From when we sit at the bus stop in the morning to when we chill out in front of the TV in the evening, we are constantly targeted by large companies and brands who are desperate to gain our attention. This has become increasingly prevalent in the age of social media, which has provided another avenue from which brands can target us, even drilling down into our demographics and interests. With that in mind, small business owners now need to make sure that they are developing an online presence, to make them stand out in industries that are already heavily saturated.
It’s common knowledge that online presence means brand awareness. Nowadays, how you present your brand online is similar to meeting a customer for the first time. Your online brand is essentially what people think of you when you are not available. Online presence is often a test of credibility for many technologically savvy consumers, who would rather connect with businesses online first before making a purchasing decision. This poses an opportunity to impress and capture the attention of potential customers. These days the first port of call when looking for information about a product or a service is to ‘Google’ it, meaning online presence is crucial if you want to make your business a successful one.
So how can you become a major player in this competitive age? Here are 5 ways to effectively maximise your online presence:
No matter how big or small your company is – branding matters. From word go a clear and consistent branding strategy should be developed, which can be pumped across all online channels to create brand recognition. According to the founder of The NY Brand Lb, Mary Van de Wiel, “without a brand you ultimately lack an identity, a presence – and a purpose.” You should think about your tone of voice and your values, as well as your visual aesthetic. Not particularly creative? Don’t know where to start? Then maybe you should find a graphic designer who can help you pinpoint what your business is about in a visually appealing way.
Website Design and Development
You never know who will be knocking on your virtual door at any time of the day or night – so make sure your home on the Internet is kitted out for new visitors! Creating and more importantly maintaining a website is a useful tool for every business. Here, you can shout loud about your portfolio of work and maybe even offer your tuppence-worth via a company blog. Your website needs to be functional and user friendly, and this is where a professional with experience in website design and development may come in handy! Once you find the right web developer, start thinking about optimising your website. This will make sure that your website performs well on search engines – just like the aforementioned Google! Be front and centre of the online world, and drive traffic to your website with the help of an SEO professional.
You’ve developed your brand, and mastered your website. But how can you enhance the visibility of your brand even further? The key is to make sure you are on social media – which is both effective and cost effective. Social media not only helps you to grow your customer base by reaching a wider audience, it also helps you to promote brand recognition and loyalty. Find a social media marketer who can help you maximise channels such as Facebook, Twitter and Instagram. Although not the most widely used social network, G+ should also be maximised. Effective use of G+ can determine your inclusion and ranking in the carousel of businesses that appear at the top of the Google search results. As well as aiding your SEO, there are also advanced features available to businesses using G+. Check out G+ for yourself and add Bark.com to your circles!
If you’re feeling particularly competitive, you might want to also get set up on new and emerging social networks like Snapchat and Periscope. The opportunities are endless!
In this day and age, almost everyone has an online presence in some form, even if it is just an email address. Email marketing is a sure way to stay on the radar of potential customers, and it can definitely allow you to establish profitable relationships in the long term. This is to be used wisely, and should not be spam abuse. Instead your emails should offer something to the consumer – be it special offers, industry news or company updates. Feeling a little confused? Then find an email marketer to help you get the job done.
Regardless of how strong your online presence is, you won’t be able to sit back, relax and let the cash flow in. You need to get ahead of your competitors, who are battling against you with extensive advertising budgets. If a customer can’t find you when they are searching for a product or a service, then you simply won’t get the business. Joining an online directory like our very own Bark.com ensures that you are placed directly in front of the right people, often for a very minimal spend. No matter what service you provide, learn more about joining Bark by visiting our Pro-Centre.
Incorporating a targeted email marketing campaign with your slick new branding, user-friendly website and engaging social media strategy will set your small business on a path to success, all with the added help from an online directory like Bark.com!
Do you have any other tips for small business owners? Let us know!
For more Bark.com tips and insights, why not check out our otherblogs?