How ‘service areas’ help us find the best leads for your business

We help tens of thousands of small businesses throughout the UK find new customers every single day – from accountants in Acton, to window cleaners in Wandsworth.

But with customers coming to Bark looking for everything from personal trainers to masseurs, wedding planners and more, matching each customer with the right service providers is no small feat.

That’s where ‘service areas’ come in – and today, we’ll show you how to update your service areas to hear about the best leads for your business.

STEP 1: Let us know which services you provide

Service areas let you adjust the type and quantity of enquiries you receive from us. If you’d like to hear about more leads, you can add new services or widen the service area you cover – and vice versa.

Similarly, if your business relocates or branches out into a new type of service, you can update your service areas to reflect this so that we continue sending you enquiries you’re interested in pursuing.

The first step is to click the ‘Service Areas‘ tab in your dashboard. This will take you to your service areas page, where you’ll see a box that looks like this:

Enter your services here
Enter which services you provide into your ‘Services’ bar to get started.

Type the service your business provides into the box and click the ‘ADD SERVICE‘ button to let us know what sort of customers you’re interested in hearing about.

STEP 2: Add relevant ‘related services’

When you add a new service type to your service areas page, we’ll then suggest some related services we think your business might also provide.

For example, if you tell us you’d like to receive photography enquiries, we’ll present you with a list of related categories like this one:

Add related services
Next, add the related services you also provide.

Simply tick the check boxes next to the categories you’re interested in to add them to your services.

STEP 3: Tell us how far you’re happy to travel

At this stage, we know what you do – but before we can start sending you relevant enquiries, we also need to know where you do it.

To specify your travel preferences, type where your business is based into your Travel Preferences bar and enter how far you’ll travel from there:

Enter your travel preferences here
Specify how far you’re prepared to travel using the ‘Travel Preferences’ tool.

Clicking ‘ADD LOCATION‘ will plot your chosen radius onto a map around your chosen city, so you can visualise where the customers we alert you to will be based.

If you offer multiple services, you can then click the ‘Show categories‘ button to specify a different radius for each of them:

Your advanced travel preferences
Click ‘Show categories’ to specify different service areas for each of the different services you provide.

This can be useful in cases where you’re prepared to travel further for certain types of high value job (e.g. loft conversion) than you are for lower value ones (e.g. bricklaying).

Finally, you can select whether you want to receive enquiries from customers who are searching nationwide using the toggle button at the bottom of the page – and after that, there’s just one thing left to do.

STEP 4: Start contacting customers!

Once your service areas are set up, you’ll automatically start receiving emails whenever a new customer requests your services. You can also find a list of everyone who’s currently searching for services you provide in the ‘Requests‘ tab of your dashboard.

When you see a job you’re interested in doing, simply click the green ‘CONTACT‘ button to send them a personalised message and estimate.

We hope you’ve found this simple walkthrough useful, and that it helps you secure even more business with our service. If you have any questions, send us an email at team@bark.com, or leave a comment in the space below!

Want to hear about even more customers through Bark? Now you can!

We receive emails all the time from pros asking to hear about even more clients looking for their services. Specifically, many people want to be alerted to customers from further afield than our Service Areas tool allowed.

“My biggest payer was a job from a PR agency 100 miles from London,” writes one Bark photographer. “If you were able to set it up to within 125 miles of London, that would be fantastic.”

“I am a photographer based in Dorset and have no interest in work in the South East or London,” says another. “Do you have a lead generation service for my area and surrounding 50-mile radius?”

There’s clearly a demand for larger service areas, so we decided to see what we could do about it!

50-mile service area 2
Due to popular demand, we’ve expanded our services areas to a 50-mile radius!

We’ve been working hard behind the scenes over the past few weeks, and we’re proud to announce two big changes designed specifically to increase the quantity and quality of the leads you receive from us:

1) We’ve expanded the maximum service area size you can set in your Bark profile to a 50-mile radius.

2) When we alert you to a job you’re not interested in doing, you can now hide that Bark so it no longer appears in your dashboard.

To hide someone’s Bark, simply click the ‘I’m not interested’ button in their public Bark and it will disappear from the list of matches in your dashboard – leaving you with just the jobs you’re interested in doing.

Better yet, doing this sends us feedback that will help us tailor our service so we can provide you with better quality leads in the future.

undo 'hide Bark'
Click the ‘undo’ button to recover a Bark you’ve hidden by accident

This new feature should prove particularly useful if you cover a large service area and are receiving a high volume of requests from us.

(Of course, if you hide a Bark by accident you can always unhide it again by clicking the ‘Undo ‘not interested’’ button that appears in its place.)

We hope you find these changes useful, and that they’ll mean you can start winning more business than ever before with our service. So why not put them to the test right away?

Log into your Bark profile here to widen your service areas and try out our new ‘hide Bark’ feature to filter through the leads we’re sending you.

We’re always looking for new ways to improve Bark for you and your fellow pros, and later this month we’ll be sending out our summer Seller Survey to find out how you feel we’ve been doing over the past few months.

Keep an eye out for it for your chance to tell us what you really think of our service. In the meantime, let us know what you think of these brand new pro features in the comments below!