‘Modern day word of mouth’: how to promote your business online with Bark reviews

Word of mouth has always been a powerful tool for promoting your services to new customers – and it’s only getting more important as the services industry moves increasingly online.

A full 88% of consumers trust online reviews as much as personal recommendations, according to SEO experts BrightLocal. They’re the first thing customers look for when hiring professionals online, and having great customers reviews can give you a real edge over the competition when pitching for new business.

Today, we’ll show you why collecting reviews on Bark is an integral part of promoting your business online – and look at how you can start collecting great feedback on our site right away.

How Bark reviews improve your online presence

The moment you start collecting great reviews on Bark, you’ll be awarded a Bark star rating. Not only will this appear on your Bark profile and in our pro directory, but it will also show when people search for you in Google.

LexisTech five stars
Collect Bark reviews to earn a 5-star rating on Google

As digital advertising company WordStream notes, this boosts your online presence by making your profile distinct from the search results around it.

That means, when people see your Bark star rating, they’re much more likely to click through to your business page. Better yet, they’re also much more likely to hire you when they do.

Convert more business with Bark reviews

Online reviews are critically important to the vast majority of online shoppers. For example, diners regularly check reviews sites like Yelp to inform their decisions when choosing somewhere to eat.

Entrepreneur Magazine reports that more than 35% of shoppers say they’d never eat at a restaurant that had a 3-star review. What’s more, this Harvard study found that a 1-star improvement on Yelp can translate to a 5%-9% increase in revenue.

That’s a big difference, and we’re already seeing exactly the same thing happening in the services industry as more and more people use Bark to hire great local tradespeople online.

That’s why we believe collecting great reviews on Bark is an integral part of promoting your business online – and why we make requesting reviews from your customers as easy as possible.

Asking for reviews is easy with our ‘reviews tool’

The more great reviews on your profile, the more confident our users will be that you can provide them with a top quality service –  and the more business you’ll be able to secure using our service.

We recommend asking each of your customers to review your services within 14 days of completing a job for them to ensure you’re still fresh in their memory.

To do this, simply log into your Bark profile and visit the ‘Reviews’ tab in your dashboard. Once there, enter your customer’s email address into the reviews tool and click ‘invite’ to ask them to review your services.

You can test it out right now by visiting your ‘Reviews’ tab and entering your own email address into the box provided.

Start collecting great reviews today
with the Bark Reviews badge

You can also start collecting great reviews today using the Bark Reviews badge. It makes collecting feedback easy by reminding everyone who visits your website to review you on Bark.

Absolutely anyone who clicks your badge can leave a review on your Bark profile, even if they didn’t originally find you through us.

Simply copy the code from the ‘Badges’ tab in your Bark profile into your website wherever you like – and we’ll do the rest:

Collecting great reviews is easy with the Bark Reviews badge

To help you with this, we created this simple walkthrough. It looks at all the most popular website building platforms used by Bark pros like yourself – including WordPress.org, Squarespace, GoDaddy and more.

Click here to log into your Bark profile and visit the ‘Badges’ tab in your dashboard and follow the simple steps provided to claim your new Bark Reviews badge right away.

If you’d like any further help getting great reviews on your Bark profile, send us an email at team@bark.com or leave a comment in the space below!

Why you should add the Bark Reviews badge to your website today

Getting great reviews on Bark is one of the easiest ways to show clients you’re the right pro for them.

That’s why we created our brand new Bark Reviews badge. It lets you show off your Bark star rating on your website, and reminds your customers to leave even more great reviews on your Bark profile.

We believe it’s the perfect way to promote your services and show clients you’re a trusted Bark pro – and today, we’re going to show you why you should add it to your company website right away.

Prove you’re the best with the Bark Reviews badge

Word of mouth is the cheapest way to advertise your business and attract new customers, and in the modern world that means collecting great reviews on websites like Yelp or Bark.

That’s why we believe it’s so important to ask your customers to review your services, and to share their great feedback with your prospects – and our new range of Bark Reviews badges will help you do exactly that:

201609-bark-reviews-badges-mixed

Displaying this badge prominently on your website sends a clear message to potential customers that you deliver a quality service they can trust.

When someone clicks it, they’ll be taken to your Bark profile to leave their feedback – and when your star rating is high enough, the badge will switch to show everyone that you’re a rated Bark pro.

It’s the perfect way to show people you offer a top quality service, and adding it to your company site couldn’t be easier.

Adding the Bark Reviews badge to your website is easy

The best places to add your Bark badge are in the header, footer or sidebar of your website. This will make sure it’s displayed prominently, so everyone can see you’re a trusted Bark pro.

To help you with this, we created this simple walkthrough. It looks at all the most popular website building platforms used by Bark pros like yourself – including WordPress.org, Squarespace, GoDaddy and more.

Simply log into your Bark profile using the link below and follow the quick and easy steps provided to claim your new Bark Reviews badge right away.

Get your Bark Reviews badge now.

If you’d like any help adding this new badge to your company website, send us an email at badges@bark.com or leave a comment in the space below!

Four essential steps to getting the perfect customer review

Last week we looked at how our new reviews tool makes asking customers to leave feedback on your Bark profile easier than ever.

We believe getting great reviews is one of the most important things you can be doing to grow your business. But, unfortunately, a lot of the stuff you read online about how you should go about it is just plain wrong. So we’re continuing on the theme again this week.

This time, we’ll run you through four essential steps to help you get great feedback on your Bark profile – and debunk some of the worst myths about how to get reviews online along the way.

Step 1: Ask the right customers

People generally won’t spontaneously leave positive reviews on your site, no matter how great you are. So, if you want them to give you feedback, the first thing you’ll most likely need to do is ask them.

But if it’s good reviews you’re after, asking all of your customers usually isn’t the way to go.

“The right customers are the ones who are getting the most value out of your product,” explains customer support specialist Groove.

“After all, the best reviews don’t just praise a product; they make it abundantly clear exactly who the product is right for.”

You can identify these customers in a variety of ways. For example, if a customer is referring others to your business, then they’re probably very happy with it themselves. 

Similarly, if a customer comes to you for repeat business that suggests they like what you do, and are highly likely to write you a good review.

Step 2: Ask at the right time

Good service is all about making peoples’ lives easier.

You come to us because we deal with the expensive and time-consuming business of marketing your business online for you. Similarly, people come to you because you can help them with something they lack the time, skills or inclination to do themselves.

But if you you leave it too long to ask for feedback, customers won’t appreciate having to wrack their brains trying to remember who you are or what job you did for them.

So the second “essential step” is to ask a customer for a review when you’re still at the top of their mind. That way, it’s easier for them to recall what happened and write an honest review.

We recommend sending your review requests within 14 days of completing a job for someone. Or, better yet, if you work in an industry like Personal Training you can simply ask your current customers to post their feedback.

Step 3: DON’T ask for a good review

Contrary to what you might read elsewhere online, you can’t coerce people into leaving good reviews with special offers. It’s not that it’s impossible to get good reviews this way. But it is deceptive – and, more often than not, a stunt like this will backfire.

“Want to know the best way to increase the number of reviews for your business? Just ask.” writes Forbes’ Nellie Akalp.

“Your customers understand how important reviews are to your business, and as long as you provide an excellent product or service, they won’t be annoyed if you ask for a review.”

But, on the other hand, they may well be annoyed if they feel like you’re not really interested in their opinions.

So while you absolutely should be asking for reviews, you should never ask specifically for a good review. Instead, ask for an honest one.
 

Step 4: Don’t forget the basics

Most importantly, it pays to remember the basics.

There are no shortcuts that will get you tons of reviews overnight. But there is one simple thing you’re probably already doing that will work far better over the long term than anything else.

It’s simple, it’s straightforward – and it works.

You see, the single most important thing you can do to get great reviews on your Bark profile is deliver an outstanding customer experience.

In Oracle’s 2011 Customer Experience Impact Report, the data company cites research that found that 86% of customers will pay more for a better customer experience.

Happy customers help you grow your business in other ways, too. One American Express survey found that, on average, satisfied customers tell nine other people about their experiences.

It can be easy to forget that, ultimately, everything your business does boils down to the quality of service you deliver in the first place.

But if you do a great job and have satisfied customers, that’s half the battle. From there, it’s just a matter of remembering to ask them to give their honest feedback while you’re still fresh in their mind.

Stick to these essential steps and you’ll be getting great reviews in no time – and thanks to our brand new reviews tool, asking happy customers to post reviews on your Bark Profile is now easier than ever. You can see how it works here.

Let us know how you get on! As always, you can reach us by email at team@bark.com.

Getting great reviews on your Bark Profile is now easier than ever

It’s Saturday night. You’ve invited friends over for a film and you fancy a takeaway. Someone suggests an Indian, so you type it into Google and five local restaurants pop up.

Which one do you choose?

Well, if you’re anything like us, you go for the one with the biggest number of positive reviews. If other people like it enough to write about their experiences then it must be good.

That’s why we believe getting positive reviews from your customers is one of the best ways to grow your business and attract more customers.

In this week’s Bark Bulletin, we’ll run you through how we’ve made it easier than ever for customers to leave reviews your Bark Profile – and show you how to start getting great reviews right away.

Why nothing beats a
good review

As a small business owner, we’re sure you already know what a powerful thing a good review can be.

Every company will say it’s good, even if it isn’t. But people know they can trust recommendations from their fellow customers.

In fact, one Zendesk survey found that 90% of people say positive reviews influence their buying decisions, and 86% say their decisions are influenced by negative reviews.

To see this for yourself, imagine you’ve just placed a Bark for Driving Lessons and the following two companies give you an estimate:

pennine 2 pinnacle driving

All other things being equal, most people will opt for the company with the five-star review.

That’s why it’s so important to ask customers to give you feedback on your Bark Profile – and today we’ll show you how.

But before we get to that, there’s one more benefit to getting more Bark reviews we haven’t mentioned yet…

You could get five
stars on Google

If you have a few reviews on your Bark Profile already, you might like to take a moment now to Google yourself and see this feature in action.

It’s one of our favourite features, as it has the potential to really set you apart from any other companies that crop up when a potential customer searches for local services in your area.

As you can see from this entry for one of our top Computer Repairs specialists, your reviews will show up in Google searches as star ratings:

LexisTech is one of the top computer repairs specialists on Bark.comWe’re sure you can imagine what a difference a Google star rating could make for your business.

It could give you a real edge over your competitors and significantly improve your chances of getting hired.

So right now, we’re going to show you how to get one of your very own.

Now it’s easier than ever to
get great reviews on your
Bark Profile

We’ve been working hard behind the scenes to streamline our reviews process, and now it’s easier than ever.

In fact, you can now request a review in a matter of seconds.

You see, every Bark Pro has their own review code.

It’s a unique web address that takes people directly to the reviews section of your Bark Profile. When they arrive, a pop-up box will prompt them to leave their feedback:

reviews box
So, to request a review you simply send a message containing your review link to one of your customers.

Anyone who’s used your services can leave a review on your Bark Profile, even if they didn’t find you through Bark.

But remember, recent customers are far more likely to get back to you than older ones – so it’s best to get in touch and request a review within 14 days of completing the job.

Now, your review code is usually hidden away in your Bark Dashboard under your ‘Profile’ tab.

But, to be honest, we reckon it’s a bit of a pain having to dig it out every time you want to ask someone for feedback – so we’ve created a handy tool that makes the process a whole lot easier.

If you have your customer’s email address, it will automatically send them a short message asking them to leave some feedback on your profile page.

You’ll find it in the brand new ‘Reviews’ tab on your Bark Dashboard, and it looks like this:

Simply enter your customer's email and click send

Better yet, it’s really simple to use…

Whenever you want to request a review from one of your customers, simply enter their email, click ‘invite’ and the reviews tool will do the rest.

That’s really all there is to it!

You can test it out right now by finding the tool in your Dashboard and typing your own email address into the box.

Let us know how you get on. And, as always, if you have any questions send us an email at team@bark.com and we’ll be happy to help.