Parents looking to get their kids ahead increase business for tutors on

We have seen a huge surge in demand for tutors in the last month with an 26% increase in tutors since September last year! As well as the spike in requests, we have also discovered a demand from parents looking for GCSE level tutors for their Primary School aged children from parents looking to get their kids ahead from an early age.

To get more specific, there’s been a:

  • 31% rise for Foreign Language tutors
  • 27% rise for Maths tutors
  • 21% rise for English tutors
  • 18% rise for Science tutors

Overall, service requests are up by 26% on this time last year.

If you’re looking for a tutor, you can place your own Bark here.

Given the rise, we decided to speak to our network of tutoring professionals and ask why they thought demand for their services has increased so dramatically. A third (33%) said it’s due to the lack of resources in schools and education cuts, while almost a quarter (23%) believed the current state of the economy and lack of jobs is making parents fear for their children’s futures. The amount spent per pupil in English schools has fallen by 8% since 2010, according to analysis by the Institute for Fiscal Studies**.  

More than two fifths of tutors on the site (42%) said it was common for them to get requests from parents looking for tutors at least two academic years above their child. Of this 42%, 11% said they had even had parents of children under 10 enquire about tutoring to help their child eventually secure a place at a top University.

One in 10 (9%) of our tutors felt that ‘pushy parents’ were responsible for the rise, with 12% of tutors admitting they had turned down work in the past because they felt the child in question was too young to benefit from sessions.   

If you are a tutor in the UK, you can sign-up to offer your services here.

Kai Feller, co-founder of, said,

“I’m not the least bit surprised that our tutoring professionals have been experiencing a surge in demand for their services. As schools settle into the new academic year, parents become acutely aware of the competition their children face in the classroom, particularly with recent changes to curriculum and exams.

“As more and more children of millennial parents enter the classroom, we would expect to see this trend continue. Not least because millennial parents know the fierce competition they had to face for even the most basic, entry level jobs. It makes sense they would want to arm their children, the next generation, with as many skills as possible to help them succeed in a challenging economy.   

“Of course, all parents want their children to be successful, but we were surprised to see just how far ahead modern parents are looking in terms of their child’s education. We hope these parents find the tutors they’re looking for and encourage any tutors who haven’t already, to sign up and help them out.”




Adulting 101: Basic skills classes launch for Gen Z

While they might have an app to tackle most tasks in life, society has failed to teach Generation Z some of life’s most basic skills.

That’s why we have partnered with our tutors, accountants, mortgage brokers, mechanics and more to offer ‘adulting’ classes, to help equip young people with essential life and workplace skills not taught in schools.

The classes, which will launch across the UK, have been announced after internal data from our site revealed a 15% rise in requests, or ‘barks’, for basic jobs such as repairing clothing, changing a tyre, cleaning and basic home repairs.

Classes start at £50 per day and will cover a range of skills, including:

  •         Changing a tyre
  •         DIY repairs
  •         Applying for a passport
  •         Professional communication
  •         Filing a tax return
  •         Managing personal finances
  •         Preparing for a job interview
  •         First aid
  •         Mortgage types & saving for a deposit
  •         Sewing & repairing clothes

People looking to attend an ‘adulting’ class can register their interest here.

A recent study* by Young Money reported deep concerns around financial education awareness in UK schools, while further data** from International Development Secretary Penny Mordaunt revealed that over the next decade, 387 million children are set to leave school without the basic skills needed to get on in life.

The ‘adulting’ classes have been designed to tackle these gaps of knowledge which have grown steadily from Generation X to Generation Z.

Professionals working in areas such as accounting, home economics and mortgage advice can apply to work as tutors to take an ‘adulting’ class, to pass on these essential skills.

Tutors can expect to earn around £100 per class but, as with all service providers, they can set their own rates.

Those interested in becoming professional ‘adulting’ coaches can register here.

Kai Feller, co-founder of, commented:

“We noticed an increase in requests for professionals who can offer cooking classes, fix basic mechanical problems and provide careers advice, among many other basic life skills that are simply not available in schools.

“Young people are coming out of higher education with gaps in their knowledge and are effectively thrown into the deep end when it comes to ‘adult’ responsibilities, such as creating a budget or filing a tax return.

“We want to fill these gaps and ensure that young people are given the opportunity to learn the skills they need in order to be self-sufficient, successful adults from the moment they leave home.”

Looking to sell your home? You could be putting off potential buyers

Selling a house can be a complicated process, especially when it comes to trying to please potential buyers. So, we’ve teamed up with a panel of our home improvement service professionals to create a guide to find top buyer turn-offs which could significantly impact the price of homes.

Through analysing data from 20 estate and lettings agents, interior decorators, plumbers and gardeners that advertise their services through the site, has revealed that cluttered bedrooms could knock £10,000 off the value of a house. An overgrown garden can also devalue a property by 20%. In comparison, adding an off-road parking space to a property could boost its value by up to 10% and replacing a dated bathroom suite could earn you £2,500 more when you come to sell.

The experts also found that on average, homeowners in the UK planning a renovation of their property in the next year will spend more than £20,000 on home improvements.

If you would like to find a local service professional to renovate your property, you can place a Bark here.

Here are the top ten buyer bugbears:

  1.    Evidence of pets: 45% of people in the UK own a pet, but buyers won’t necessarily welcome them when viewing your property. Concerns over cleanliness can reduce the value of a house by more than £11,000.
  2.    Illegal improvements: a surprising number of people have made home renovations without the proper planning permission, but it’s not surprising that this can cause big problems when it comes to selling and can even render your home untouchable for buyers.
  3.    Unusual décor: people do judge books by their covers and while you might love bold colours, quirky carpets and oddly patterned wallpaper, they might not.
  4.    Overgrown gardens: many people won’t even consider looking inside a house if they don’t like what they see on the outside, but if they do decide to book a viewing, a potential buyer could negotiate a 20% discount for an unappealing exterior.
  5.    Poor parking: having a parking space is highly sought-after by potential buyers. Not only could it add up to £22,500 to the value of your house but it can provide more space, security and even the opportunity to earn extra income.
  6.    Swimming pools: in warmer climates swimming pools are expected and typically used throughout the year. In cool climates however, pools often mean money down the drain.
  7.    House numbers: superstition can have a major influence on house prices. If you live at number 13, you should consider changing your house number to a name to earn up to £4,000 when you come to sell.
  8.    Outdated appliances: buying a property is already a big investment, so many buyers won’t want to spend additional funds on installing a new kitchen or bathroom.
  9.    Poor energy efficiency: spending money on energy efficiency will not only save you money on your bills, but it will insulate your home against loss of value when you decide to put it on the market.
  10.   Cluttered rooms: tidying your home before a valuation or viewing is one of the easiest things you can do to make a good first impression and could also boost your property value by up to £11,000.

Other things that make buyers cautious when looking for a new home include antisocial neighbours, a history of suspicious activity, expensive additions such as solar panels and the performance of local schools.

Superstition can also have a major influence on house prices. Research conducted by Zoopla* found that homes at ‘unlucky’ number 13 could be worth £3,900 less than neighbouring properties.

Kai Feller, co-founder of, said:

“Selling a house can be a complicated process, especially when it comes to trying to please potential buyers. However, there are several steps homeowners can take to add as much value to a property as possible.

“We’ve been monitoring the demand for our home improvement service providers and decided to do some research into the effect these services could have on house prices. Some of these changes are simple, such as thoroughly tidying bedrooms for example, but research has shown that they really do make a huge difference to potential buyers.”

He continued:

“The resulting guide highlights the most common things that affect property value and we hope that it will be a useful reference for homeowners around the UK, potentially earning them thousands of pounds when they come to sell. If you do spot something you’re guilty of in our guide, there’s a local service provider on who can help.”

6 new features to help you get better leads on Bark

At Bark, it’s our mission to get you the most relevant leads possible to help you succeed in business. We know how frustrating it can be reviewing requests which don’t quite match what you do and where you work. So, we’ve been listening to your feedback and developing innovative new features to enhance your experience on Bark.

Jump to a new feature

Service Areas
– Draw Your Own Area
– Travel Time
Question Filtering
Bark Match
Submit Details
New Messenger
Refer a Friend

1. Improve your leads with our new Service Area tools

No one knows your business better than you. That’s why the some of the most popular features we’ve developed this year are self-service tools. They’ve been designed to help you define your Service Areas more precisely, and automatically filter out Barks which don’t meet your criteria. Why not take a few minutes to try out these features for yourself?

Draw Your Own Area

With just a few clicks, you can draw the area you service on a map – all done in a matter of seconds. You’ll then receive Barks from buyers who are local to that area, and automatically filter out those who are too far away.

Bark sellers can draw their service area on a map in a few easy clicks

Draw Your Own Area

Travel Time

Travel Time is another great tool for filtering out those (hopefully rare) leads that come from far distant lands.

Simply set the area you cover based on your preferred travel method and the maximum time you’re willing to spend travelling to a job.

We’ll send you leads based on the time it takes to walk, drive or take public transport from your location.

Set your Travel Time

2. Question Filtering

As you know, when a buyer places a Bark we ask them questions to find out precisely what kind of service they’re after. We then match the request with a relevant service provider and send a lead.

But it gets tricky to make an exact match when professionals in a given category offer similar but slightly different services to one another. Now, with Question Filtering, you can manage questions at a granular level to ensure leads correspond exactly with the services you provide.

For example, if you only have availability on certain days of the week, you can filter out leads requesting pros on your day off.

We can even get more granular than that. If, for example, you’re a male personal trainer, you can filter out leads which specifically request a female personal trainer.

Set your Question Filtering so you’re only alerted when we have a perfect match.
Screenshot of Bark Question Filtering feature - for photographerSet up Question Filtering

3. Be discovered by more buyers with Bark Match

With our new Seller Suggest feature, it’s easier for buyers to discover sellers on Bark, and easier for you to get new customers.

From time to time, we’ll suggest your business to customers looking for your services, for free. If the customer is interested, you’ll be notified and invited to respond – and then it’s up to you if you’d like to pay to be introduced.

Of course, in the meantime, you’ll still receive the leads that match your service areas, as usual.

In order to ensure your business is suggested to Buyers as much as possible, you can:

      • Make sure your profile is up to date – sellers with more information on their profile get much more interest
      • Update your service areas to ensure we’re sending you the most relevant leads for your business
      • Get more reviews – a strong rating supported by positive reviews shows potential customers you’re brilliant at what you do

Screenshot of Bark feature called Seller Suggest

4. Submit Details and reply to leads with one click

There is a significant ‘first mover advantage’ on Bark. Our data shows that you are 48% more likely to get hired if you’re first to respond to the buyer.

We know every second counts when responding to hot leads, so we’ve made it quicker and easier than ever to secure new business with Bark.  Following your feedback, we’ve created a simple one-click feature, so you can respond to a great lead within seconds.

Simply click ‘submit your details’ to jobs you’re interested in – we then instantly send your details to the client and release both their phone number and email address to you. You can still send a personalised follow up message and quote when you’re ready.

Don’t forget to top up your credits – the next introduction you make could land you a new customer!

Screenshot of Bark feature Submit Details

Check out credit packs

5. New Messenger look and feel

We’ve redesigned the messenger feature on Bark. The new look and feel will help you manage leads, conversations, briefs and quotes with buyers more easily.Screenshot of Bark messenger feature

6. Refer a friend and earn Bark credits

If you’ve loved using Bark, why not give your friends the opportunity to enjoy the same success? Simply refer a friend, and you’ll be rewarded with credits to spend on high quality leads to grow your business too.

There’s no limit to the number of credits you can earn, and you’ll be rewarded each time someone you refer signs up and purchases our starter pack.

If that’s not enough, we’ll also give anyone you refer a massive 40% discount to help them get started.

We’re confident Bark will be a great help to any seller who tries it. We cover over 2,000 categories and deliver leads from interested customers to thousands of businesses every day. You can refer anyone you like from any industry, from babysitters to plumbers, web designers to bookkeepers.

It’s so easy – you can invite people directly from your address book, or use the unique personal link we’ve created for you, which you can share on Facebook, in email or anywhere you choose.

Refer friends now

What do you think of our new features? Share your thoughts in the comments.

How clean is your house? UK sees rise in demand for domestic cleaner

We’ve recently revealed the cleanest places in the UK following a 29% rise in the demand for domestic services on this year.

Through analysing our data, we found that one in four households now rely on domestic help at least once a fortnight. Cities in the south of England are the most popular locations for household cleaning, with homes in London sending the most ‘barks’ or requests for household help last year.

The ‘cleanest’ places in the UK are:

  1. London
  2. Reading
  3. Cambridge
  4. Oxford
  5. York
  6. Birmingham
  7. Bristol
  8. Derby
  9. Edinburgh
  10. Bournemouth

The research showed that Londoners received domestic help up to three times per week on average last year, with cleaners earning between £8 and £12 per hour for each visit.

The ‘cleanest’ boroughs in London are:

  1. Kensington
  2. Westminster
  3. Richmond-upon-Thames
  4. Hammersmith and Fulham
  5. Camden

In comparison, homes in northern cities including Derby, Manchester and Leeds hired cleaners just once a week. Homes in the Midlands typically had cleaners visit once a fortnight.

The ‘dirtiest’ places in the UK are:

  1. Aberdeen
  2. Kidderminster
  3. Norwich
  4. Manchester
  5. Leeds

A separate report compiled for The British Cleaning Council states that the cleaning industry now contributes more than £24 million to the UK economy and employs more 700,000 people.

More than 55,400 cleaners are currently active on across the country. Professionals include carpet, oven, window, driveway and steam cleaners as well as gardeners, home clearance providers and end of tenancy cleaners.

If you would like to find a local cleaner, you can place a Bark here.

If you’re a professional cleaner, you can register your services here.

Kai Feller, co-founder of said:

“In recent years, there has been a change in the way people see domestic services, with millennials in particular throwing off the stigma around paying for professional help in the home. As a result, one in four households in the UK now pays for a regular cleaner.

“As a nation, we are working far longer hours than ever before and combined with busy social lives, it’s only natural that household chores are going to fall by the wayside.

“It’s no surprise that London tops the list of ‘cleanest’ places in the UK given the affluence in the city. It’s also great to see York representing the north in the top 5!”

Couple post request for videographer to film their wedding night – can you help?

As you can imagine we get thousands of Bark’s each day. However, we recently had a very unusual request – a couple posted a Bark looking for a videographer to film their wedding night.

Obviously, this isn’t a service we normally provide – however, we’re hoping that some of our videographers will be able to help the couple out. They’ve asked to remain anonymous, however they have agreed to let us make the Bark public in order to help them find the right person for the job.

If you think this sounds up your street, here’s the request in full:

My fiancé and I got engaged during Christmas time in 2016, and since then we’ve been planning and planning for our big day. Most of the stuff we’ve sorted now and I couldn’t be happier with how the day is shaping up, but there are also still a couple of things I haven’t sorted. One of the things we need is a bit unique, but we’re hoping someone will be able to help.

Both myself and my fiancé believe that your ‘wedding day’ shouldn’t just be limited to a day, and actually your wedding night is just as important. Obviously during the day, everyone has photographers and videographers etc capturing all of the days moments and memories, but it’s not a norm for someone to have that on their wedding night.

Since we got engaged we’ve both been in agreement that we want a videographer to film our wedding night, but unfortunately we haven’t been able to find anyone willing, or who we’ve felt comfortable enough around. We originally asked our day videographer to do it, but he said he didn’t feel comfortable doing it, and that it wasn’t something he’d done before.

Obviously we know that this is a bit of a weird request, but we just really don’t want to forget any moments from our day, or night, which is why we want everything on tape. Because of the nature of the request, and the fact our wedding is just around the corner in September, we’ve set aside around £2,000 for it, but obviously there is some wiggle room on that.

We’re getting married in the Cotswolds in September, but we’ll talk about it in proper detail once we’ve found the right person. We don’t want the tape to go anywhere at all and it’s just for personal use between me and my fiancé, which is why it’s so important for us to find someone we feel we can trust 100%.

We’ll need you to start at around 1am and work until around 3am. But this might change depending on what time the party finishes etc. We’d like a mixture of still and moving shots, and we also want it all to look professional, so any lighting in the room etc will need to be sorted beforehand.

We’ve been looking for someone to do this for such a long time and to be honest this is our last chance to get one really. So, if you can help or think you can do this please let me know. We know it’s an odd request but it’s something we’re really keen on.

Thanks in advance!

Do you think you can help the couple out? If you answered yes and you’re a videographer, then register your services here.

Here’s what our co-founder, Kai Feller had to say about it:

“We know how important videographers are for married couples across the UK; it’s one of our most popular categories on the site along with wedding photography and house cleaning. However, this is the first time we’ve been alerted to a request of this nature.

“Obviously wedding night videography isn’t a service we explicitly offer on site, but hopefully one of our videographers is willing to help the couple out. Who knows, if we have a lot of applications perhaps we could look at making it an additional service on the site.”

More than 5,000 Brits sought help on for gaming addiction in the last year – 30% are children

We recently revealed that demand for private counsellors had increased by 65% since 2016 on After further investigation into our data, we can reveal that 5,009 Brits requested to book a counsellor for gaming addiction in the last 12 months, and 30% of those requests (1,511) were made by parents for their children.

Gaming addiction has been in the news a lot since it was classified as a mental health condition by the World Health Organisation in January 2018, however it is still shocking to discover that more than 1,500 children are potentially suffering with the condition in the UK according to our data.

We decided to team up with some of our top counsellors to create a comprehensive guide for parents, on what to look out for if you suspect your child has a gaming addiction and what you can do about it.

The tell-tale signs of gaming addiction are:

  • Expresses extreme anger, irritation and frustration when they’re not allowed access to a video game
  • Appears depressed and anxious when they’re not playing a video game
  • Becomes disinterested with school work and other activities that they previously enjoyed like sport
  • Drastic change in mood when they start playing the game. This can be from calm to excited or from angry to happy for example
  • Appears to lose control whilst playing the game and expresses uncharacteristic emotions
  • Refuses to leave the room where their game console is
  • Becomes more confrontational, especially around bedtime
  • Avoids showering and neglects general personal hygiene like brushing their teeth and combing their hair
  • Sudden weight gain
  • Refusal or hesitation to take part in family activities, such as leaving the house to see grandparents or going for a family meal out
  • Decline in communication, for example they speak less to family members in family situations like dinner and don’t contribute to conversations
  • Behaviour at school and home worsens and they start to challenge the authority figures in their life. This can be in the form of fighting with other pupils or siblings, being verbally rude to teachers and/or family members and disruptive in classrooms
  • School grades start to drop

What can you do if you suspect your child has a gaming addiction?

  • Seek professional help, either from a counsellor or your GP
  • It could be that the professional suggests your child enrol in a compulsive gaming rehab programme
  • Behaviour modification techniques are often utilised to help the individual curb their compulsive gaming
  • Family counselling is sometimes beneficial and can help get to the root of the addiction
  • Wellness and adventure retreats are also useful to help the individual engage with other more positive activities again
  • Be patient, getting over an addiction can take a long time, but consistency is key

You can find a mental health professional who specialises in gaming addiction or addiction therapy here.

Kai Feller, co-founder of said,

“We were shocked at just how many people have sought help for gaming addiction in the last year. It seems to be a modern problem, from working with our counsellors it’s evident that parents are struggling to see the signs. What is apparent is that it’s like any other addiction, except children are more at risk of suffering from it because there’s no age limit like there is with alcohol and it’s very accessible unlike illegal drugs.  

“Our counsellors have advised parents to be wary of their child’s behaviour this Summer, especially with games like Fortnite, where it’s the ‘in’ thing to do. Any parents who are concerned can seek professional help and advice, whether that is hiring a counsellor or going to your GP. Gaming addiction is not something to be taken lightly and can have a devastating emotional impact.”

Want to protect your online reputation? Hire a professional eradicator!

We’re launching a professional eradicator service to help you manage your digital footprint and permanently delete or hide any potentially damaging information about yourself online.

We decided to launch this service after we saw that 70% of employers screen candidates on social media before inviting them for interview. Thirty percent of HR departments have a member of their team dedicated to social recruiting*.

You can hire a professional eradicator here.

So far this year, several celebrities have been caught out by things they’ve said online. Zoella, Stormzy and James Gunn are just some of the people that have had their reputations damaged when tweets, some several years old, that were offensive, racist, homophobic or sexist in nature were uncovered.

Honing a digital footprint won’t just help you professionally. Recent data showed that 75% of women and 59% of men check out prospective partners on social media ahead of blind dates**. In 2014, a landmark case at the Court of Justice of the European Union saw Google begin to handle ‘right to be forgotten’ requests. Since then it has removed 800,000+ pages from its search engine***.

However, getting rid of all information about yourself online is risky as well! Fifty-seven percent of employers are less likely to invite someone for an interview if they can’t find them online*.

Professional eradicators can expect to earn around £40 per hour but, as with all our service providers, they set their own rates. They must be able to:

  1. Find and advise on potentially damaging online information. It can be from personal or other accounts.
  2. Erase or hide information using the proper channels and procedures.
  3. Discuss how to keep information offline or as hidden as possible.
  4. Set up alerts, so the client can continually check on their online presence.

If you’d like to become a professional eradicator, you can sign up here.

Kai Feller, co-founder of, said,

“So much of our lives are lived online now that people might have said something controversial when they were younger and naïve, but not realise they can still suffer the consequences today. Some people use social media to vent or complain and don’t think about the permanent nature of their digital footprint.

“People make mistakes when they’re younger, but these don’t necessarily need to hinder them in the future. While many may think that celebrities or political figures are the only ones at risk of this happening, they’re not. Business people, influencers and respected people in an industry may have information online they’d prefer to keep private. The eradicators can ensure this is done without any evidence.”




Worried about unfaithful partners? Our private investigators reveal the tell-tale signs

We’ve partnered with three of our private investigators to create a guide for people who suspect their partner of being unfaithful. These private investigators have extensive experience in catching cheating partners and have been hired through in the past for their skills.

We’ve noticed a 39% increase in ‘barks’ this summer, the majority of which are looking for PIs to investigate a potentially cheating spouse.

Studies have shown that 1 in 5 British adults say they’ve had an affair*. Another study found that 25.4% of married men and 18.3% of married women and have cheated on their current partners at least once and that most affairs start in the workplace – 38.8% of women have an affair with a work colleague in comparison to 30.7% of men**.

Signs that your partner may be cheating:

  1. Being protective of phone, social media or email: This highlights that there’s something to hide on these devices. They may also take their phone to the bathroom, keep it on silent or always keep it face down. Any calls are taken in a different room.
  2. Dramatic change in sex drive: This could mean that there’s more or less sex in the relationship. The partner could feel guilty for cheating, so wants to cover it up by initiating or avoiding sex because they’re getting it elsewhere.
  3. Decline in communication: This could be little things, such as what happened in their day that they used to share and no longer do, or big things like refusing to discuss the future.
  4. New clothes and underwear: If new clothes and/or underwear have been purchased, which is unusual in the relationship, it may be that they are wearing it for someone else and making more of an effort.
  5. Change in personality: A change in personality is a big sign of infidelity, it could be that they’re being more secretive, more argumentative and less affectionate. Sometimes it’s as a result of guilt, but it could also be the influence of the person they’re cheating with rubbing off on them.
  6. Working out more: If they suddenly join a gym or increase the amount of times they go, it could be a sign they’re cheating. Taking more pride in their appearance is one thing, but a big shift could indicate it’s because they have someone else to impress, not just you or themselves.
  7. Uninterested in family events: This reveals that the partner doesn’t want to be around family. It could be that this is due to them not caring anymore, feeling guilty, or that they don’t see a future with you so it’s not worth the effort.
  8. Deflecting once confronted about infidelity: Do they accuse you of cheating at the same time you bring up your concerns? This shows that they are feeling guilty and want to move the attention from themselves as quickly as possible.
  9. Fights about money: Money can be a difficult subject within any relationship, but increased fights about finances may be exacerbated thanks to guilty feelings, and the fact they’re spending more dating two people.
  10. They’re not jealous: A lack of interest in a partner and what they’re doing is a sign they don’t care anymore.

What you should do if you’re suspicious:

  1. Have real evidence but respect their privacy – you can’t take back the accusation once you’ve made it, so it’s best to be as sure as possible
  2. Think about what you’re going to say to your partner beforehand
  3. Think about what you want to happen if it’s true and if it’s not true
  4. Calmly confront your partner and discuss why you suspect they’re cheating
  5. Calmly discuss what you should do next in your relationship

You can hire your own private investigator here.

Kai Feller, co-founder of, said,

“The 39% increase in PIs that we’ve seen is unusual, as it’s a high increase over a short space of time which is why we looked into it.

“We have a multitude of PIs on our site who have the expertise and knowledge to recognise warning signs for people to be aware of in regards to cheating spouses and what to do next.

“We hope that by putting this guide together, people will be able to see the signs more clearly.”




Huge rise in demand for private mental health services in UK


Mental health has been in the news agenda a lot recently. With celebrities and journalists talking openly about it, the subject has become less taboo.

This got us thinking about whether the underfunded and stretched public mental health service has had an impact on demand for private mental health services. We analysed job request data for private counselors over the last two years, and discovered that demand has increased by 65%!

This is a huge increase, and it makes private counselling services the third fastest-growing category on

To find out why people are opting for private rather than NHS, we surveyed 2,129 counseling clients who booked through and the results were eye-opening.

The most common conditions requiring treatment from a private counsellor through are depression and anxiety, followed by eating disorders and then stress. Two thirds (65%) of the patients who booked a counsellor through are women and more than half (55%) are between the age of 18 and 35 years old.

We analysed the data by region and found that London received the most ‘barks’ for counselling services, followed by Birmingham and then Liverpool. We also noted a 34% increase in demand for online counselling, where sessions are carried out over Skype or FaceTime.

77% of respondents said they booked a private mental healthcare professional because NHS mental health waiting lists are too long. 30% said they didn’t trust the service the NHS provides and 17% said they always book health services privately.

We spoke to one of our counselors to get some insight and this is what he said.

“I’ve treated hundreds of patients for mental health conditions like depression, anxiety, OCD and insomnia in my 30 year career. I used to work in the NHS a long time ago but left because I became disillusioned with the way it was being ran. Mental health has always been a ‘taboo’ subject, and consequently underserviced sector within medicine. I think because you can’t see physical illness people don’t consider it an illness, which is ludicrous.

“Within the last 10 years I have noticed a real increase in young people requesting my counseling. Before that the majority of my patients were 40+ suffering from severe stress and depression associated with work and lifestyle. I have to say it’s concerning. I often wonder whether young people have always suffered with mental health or whether this is a modern problem. From my experience it’s the latter, and we need to address it quickly.”

You can book a counselor in your local area here.

Kai Feller, co-founder of said,

“We hadn’t anticipated just how many people are booking private counsellors through the site. It’s become one of the most in demand services on now. This is great for counsellors on our site, but I think it shines a light on how the NHS mental health service is failing people when they need it.

“There will be thousands of people in the UK that can’t afford to pay privately for help. Hopefully our data will show the impact poor funding for NHS mental health services is having.”