Cosmetic surgery has always been well documented in the media, usually lead by celebrity examples or the new ‘vogue’ procedure that you can now have. Cosmetic surgery is everywhere in popular culture, so it’s no surprise that Bark.com has noticed a surge in demand for it.
We decided to interrogate our internal data from the last 24 months, to see exactly what impact the popularity of cosmetic surgery has had on consumer buying habits and the jobs market.
Our data indicates that over the last two years, non-surgical cosmetic practices have soared in popularity, with treatments such as lip fillers and dermal fillers becoming more accessible as more salons adopt these practices in the UK.
Since January 2017, there has been a 138% increase in the number of people looking for ‘non-intrusive’ cosmetic surgery. Non-intrusive surgery is classified as procedures that do not require clients to be put under anaesthetic in an actual hospital.
Our findings show that the most requested cosmetic surgery procedure on Bark.com is a lip filler, which has seen a 156% increase in the last two years, followed by non-surgical nose jobs and dermal face fillers, with increases of 81% and 64% respectively.
Bark.com surveyed 2,032 of its cosmetic practitioners on why they think non-intrusive cosmetic surgery has become so popular recently. Four fifths (81%) of them cited celebrity influence, a tenth (10%) said accessibility and 9% said price.
When asked why lip fillers have become the most popular procedure, every practitioner cited celebrity influence as the main reason, and when asked which celebrities have had the most influence in their opinion, more than two thirds (70%) said Kylie Jenner, a tenth (11%) answered Megan Barton and a tenth (11%) said Charlotte Crosby.
The average cost for a lip filler on Bark.com sits at £340, down 40% from the previous 24 months, however the cheapest option, according to our data, is 0.5mm of lip filler and is just £50 on average in the UK. The most expensive price for a filler treatment on Bark.com is £1800, which includes a full lip, chin, cheek, jawline and nose procedure.
Our data also shows that requests for surgical cosmetic procedures, such as breast augmentations and liposuction has actually gone down by 24% since early 2017, and the number of responses for intrusive therapies had only risen by 17%, demonstrating the rising popularity for less intrusive procedures.
Kai Feller, Bark.com co-founder, said,
“We’ve seen a huge spike in demand for non-surgical cosmetic surgery over the last couple of years. The rise of these types of procedures has been well documented in the news, and is a reflection of the society we live in, where it’s now normal and common for people to get work done to their face, so I’m not surprised our data supports that. It will be interesting to see whether this trend continues to grow.
“Our purpose is to give businesses the best possible chance of reaching customers who want their services, and with the increase in demand for cosmetic surgery, it’s encouraging to see an increase in supply on the site as well.”