Meet Jordan, director of Pink Plan, a property marketing company specialising in real estate photography and videos, while also providing virtual tours and staging.
Positioning themselves as your ultimate property marketing sidekick, the team at Pink Plan know a thing or two about making real estate shine online.
From tripling their headcount in just one year and landing a £300,000 deal through just one lead on Bark, Jordan’s journey has been nothing short of incredible.
Let’s hear how Pink Plan went from zero to one hundred in a matter of months on Bark.
Tell us a little bit about your background and business
I’ve been working with B2B property marketing for over 11 years, but Pink Plan has only been around for a couple of years.
We provide estate agents with photography, floor plans, EPCs and virtual tours. We also help with graphic design and social media management. Photography is a powerful marketing tool for real estate. After all, photos are what piques a buyer’s interest in your home and prompts them to contact a real estate professional. So it pays to get it right. A good photograph makes all the difference, and the team at Pink Plan understand that. Our photographers have years of experience and are highly attuned in every sense of visual composition to showcase the best of any real estate property.
We also provide virtual tours, which have become increasingly popular as a result of the pandemic. It’s been a unique opportunity to provide our clients with a service that’s been in incredibly high demand.
What were you doing before you launched Pink Plan?
I’ve always been involved in the industry! Over my 11 years working in the industry I’ve built up relationships with some of London’s largest network agents, placing me in a strong position to build Pink Plan from the ground up.
What made you decide to start your own company?
I have always preferred working for myself, so it was a natural progression. I started off as an Estate Agent which only lasted for 4 months. I then threw myself into the self-employed world and it all started there.
When did you join Bark, and why did you join?
I stumbled across Bark last year when I was searching for a platform to market my services. It appeared on the top of Google and I thought to myself ‘I have to be on this!’
Tell us about your experiences on Bark
The great thing about Bark is that you choose the customers. Bark lets you find the odd job when things slow down but it’s also a fantastic platform for special opportunities that will create repeat business leads.
We were able to secure a £300,000 deal through one job alert which we picked up on Bark back in 2020. Turns out the agent managed a multi-network branch of over 12 offices across East London. Pink Plan took on the whole contract, which has lead to an ever-expanding relationship with 9 to 10 appointments a day. We’re currently in conversation to move over to another network agent that they’re linked to. Our headcount has grown from 3 to 15 within just a few months!
What’s the best thing about Bark?
Other than being clear and easy to use, the best thing about Bark is finding those big leads!
Many people would have the opinion that Bark is just about finding one-off jobs when it’s really a lead generator – it only takes one point of contact to get repeat work.
What are your top tips for success on Bark?
Make sure the relevant information is on your profile. Add some pictures and make sure you appear active and up to date.
What do you value most as a company?
The one thing we value highly is our human to human approach to real estate marketing. It’s important to listen to your client so that you can capture what they want to convey through your images and videos. If you want to sell your property it’s important to communicate a lifestyle, not just a room. That’s why we call ourselves ‘your property marketing side kick’ – we want our clients to trust us as if we’re part of the agency ourselves, there for them every step of the way.
Well, there we have it – living proof that one lead can go a long way. It was a pleasure to chat about all things photography and virtual viewings with Jordan today. If you’re looking for a photography expert to showcase your property beautifully, search for Pink Plan on Bark.
View their portfolio, read reviews, and request contact – all in one place.
Pink Plan are also on social! Check out examples of their photography on Instagram.
Feeling inspired? Read more stories like Jordan’s in the Professional Spotlight section of our blog!