How to write estimates that will win you business on Bark

When a client asks for an estimate, it’s an exciting moment – the thought of new business, a new project to work on. And putting together a strong estimate is vital for turning that prospect into one of your future clients.

It’s not just about giving a price for a job. Estimates give your prospects an insight into what you and your business are like. And first impressions really matter.

So, with that in mind, here are some top tips to help you write estimates that will seal the deal and hopefully turn your leads into new business.

1. Ask questions

Getting the facts right is essential to providing an accurate estimate. It saves a lot of time in the long run if you’re both on the same page from the beginning. Sometimes, a quick 5-minute call or sending over a quick email can make a world of difference to you understanding your prospect’s needs.

2. Remember your profit margins

The excitement of potentially landing a new client can sometimes tempt you to go in with a low price to win the job. But, you don’t want to undersell the services you offer. Instead, charge a fair price and make sure you allow for sensible profit margins that reflect your time and effort.

3. Offer a freebie

Giving your clients something for free as part of the job is a great way to get into their good books from the start. Even if it’s just a small detail for you, it can mean a lot to them and will help you stand out from the competition.

4. Add a personal touch

Having a ‘one size fits all’ approach, can seem temptingly efficient to save you time and energy. But it’s important to make sure each client knows that you value their business.

Use your client’s name in the estimate and, if possible, refer to any other additional information that is personal to them and their job. These personal touches can make all the difference to the client.

5. Make it easy to read

Clients should be able to read through your estimate and understand it in seconds, without too much effort. Provide all relevant information and make sure you include details of every part of the job, but keep each point brief.

6. Be thorough and accurate

Double check spellings, names, dates, description, prices etc. to make sure everything is present and correct. And make sure you include your business’s details and logo to make sure it looks professional.

Receiving a well-constructed, comprehensive estimate shows you have a considered, detailed approach to your work. This can do wonders for helping convince a prospect that you’re the person for the job. A sloppy, ‘copy and paste’ estimate can be really off-putting to potential clients.

7. Speedy responses

Responding to your leads within 24-48 hours or less shows you mean business, and that you’re enthusiastic about the project. As they say, the early bird catches the customer!

Hopefully, if you can start using these tips, you’ll have your calendar filling up with booked jobs in no time.

Need help? To make the most of Bark, call our helpful support team on 020 3697 0237 (9am-6pm Mon-Fri), or 424-227-5323 if you’re in the US. Or drop us an email to team@bark.com.

How to get seen more by customers on Bark

We want your business to be as successful as possible on Bark. To get you there, we’ll proactively suggest you to customers looking for your services. So, to help us do that, we need your profile to be as strong as possible.

Here are a few key things you can do to help boost your profile, which will get you seen by more customers and improve your chances of being hired once you get in touch with them.

1. Keep your profile up-to-date

Make sure you’ve filled out as much of your Bark profile as possible. Provide additional details where you can and add links to your website and social media pages. Profiles with lots of information get much more interest and are hired more.

2. Get more reviews

It’s always encouraging to see when a business has been recommended by previous customers. It gives potential new customers confidence in your services and shows them you’re good at what you do.

Asking your customers to provide reviews will help get your profile more attention and encourage prospects that you’re the person for the job. And you can ask all your customers to leave a review, including those you didn’t get through Bark.

It’s also good to respond to all your reviews. Engaging with your customers and acknowledging their feedback shows excellent customer service. Another plus for prospects trying to decide who to hire.

3. Update your lead preferences

The best way to get the perfect leads for your business is to make sure you set the right preferences on your profile. Tell us exactly which services you offer and where, and for each service make sure you review the filter questions to refine the leads you receive for that particular service. That way we’ll send you the leads that you really want to receive.

4. Make sure you have credits

A speedy response to a lead massively improves your chances of being hired, so make sure you’re always ready to respond to leads by keeping your credit balance topped up.

Having credits in your account also means we can suggest your business to more customers, because we know you’re ready to respond.

Need help? If you have any questions about improving your profile, or need help to make the most of Bark, give us a call on 020 3697 0237 (9am-6pm Mon-Fri), or 424-227-5323 if you’re in the US. Or drop us an email to team@bark.com.