Kevin Lee | Advertising & Design
Livermore, CA
Livermore, CA
I am new to Bark so I don't have reviews yet for this site. I can supply reviews from current and past clients as needed.
I offer creative services from start to finish.
I develop work that attracts, is memorable and quickly sells products and services.
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Describe your creative process.
I always meet with the client first to discuss their needs. I determine what they are trying to accomplish and get as much detail as possible.
This leads to a one-page brief that spells out the details: audience, message, deliverables, schedule, and budget. Once the brief is client approved, the development of work begins. I create 2-3 concepts and/or designs for the client to pick one to take to final. After the client has made a selection, I complete the project.
I strive to always deliver work that your audience will respond to in the way you want.
To do this, the work must capture their attention, be relevant, easy to understand, and memorable.
What information do you need from a client before you can start work?
From the client I need to know the target audience, message and/or feeling to convey, call-to-action and any other details needed to develop on-target work.
Project Details: deliverables, timing, and specs. Knowing the budget is very helpful, but I can also provide an estimate once I know the scope of work.
It is also important to agree upon what constitutes the measure of success for the client.
What do you love most about your job?
I love working with a diverse group of people and companies on all different kinds of projects.
It never gets boring being hired to deliver on the wide range of services that I offer.
It is very rewarding to see clients succeed after we have worked together.
What inspired you to start your own business?
I graduated with a BFA from Washington University in St. Louis, MO, in 1988 with a major in Advertising & Design.
After working for 10 years with agencies in St. Louis, Dallas, New York, Los Angeles and San Francisco, I realized that I wanted to offer more. I had refined my skills but found that most agencies tended to focus on select services. I wanted to meet the individual needs of each client. Since starting my own business 20 years ago, I am now fortunate to be able to work with anyone, anywhere, and on anything.
Why should our clients choose you?
I have a long track record of delivering impressive results.
I get hired by both companies and entrepreneurs, because I consistently deliver the unexpected.
I have many satisfied, repeat customers.
Expertise:
I am equally comfortable developing strategy and creating work that drives sales through inbound and outbound marketing.
My work includes Google AdWords, Facebook, Youtube, website, mobile, microsite, TV, video, print, radio, and outdoor for a diverse group of clients.
I also have deep experience and a love for graphic design (logos, packaging, posters, trade show booths, collateral, brochures).
I have lots creatives that I partner with on projects that are too big for one individual to handle, so no job is too big or small for me to accept.
Skills:
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Microsoft Office (Word, Excel, PowerPoint)
Macintosh
Image composition
Honors and Awards:
My campaign "Homer's Better Brain" for Intel was honored by Ad Week in their 50 best campaigns of the decade. It is the highest recalled spot in Intel's history and drove record breaking sales for the Pentium ll launch.
I have also received the advertising and design industries top awards including One Show, PRINT and National Addy's.
Advertising and Design
Online Advertising (email, landing page, PPC, social, website, banner).
Inbound (lead magnets, content development, squeeze page).
Outbound (email, LP, PPC, TV, print, billboards, out-of-home)
Graphic Design (logo, package, signage, wearables)
I can offer consulting services as well as "done for you". All services listed above can include any of the following:
Strategy, message, and concept. Creative execution via art direction, copywriting, and design. Production can include artwork ready files, final coded files and deployment – sending html emails, to getting your website, eCommerce site or landing page live.
