MESMERO

Real-world experience and a focus on continual optimization in digital marketing defines the MESMERO method. MESMERO's depth of experience spans all digital marketing platforms to ensure your marketing investments in paid search (SEM), social, programmatic, native and other digital tactics continually drives results for your business. Seasoned experts in driving online conversions as well as generating social media results for advertisers who spend anywhere form $1,000 to $100,000 per month.

Leverage MESMERO's extensive depth of experience in developing and managing conversion and lead generating SEM/Paid Search/PPC programs. Our experience with paid search allows us to ensure that your business is leveraging all the opportunities for paid search (extensions, snippets, call-outs) on both Google and Bing.

The verdict is in. Insights and responses to content and creative gained from digital media is transforming the understanding of the content people want to watch - and what they respond to. The old model is dead. Not just for digital, but for all media. But developing a relevant communications and creative strategy requires an objective evaluation of your business, products and services, and the reasons customers seek, engage, and (unfortunately) tune out your messages. It's time to break that pattern. MESMERO will consult with you on the current perception of your offerings, services and products, you customers and their interests, and develop a creative strategy which is interesting, engaging, results-generating and differentiated not only from your competitors, but the vast landscape of noise that everyone struggles to tune out. MESMERO does not believe that awards are the measure of good creative: results and growth are the only true measure.

MESMERO is redefining advertising by developing content and creative that is attuned to what your customers want. Equipped with our in-house production and design capabilities, or working with professional collaborators, MESMERO can manage and develop content and advertising that engages and entices your customers and target audiences.

We don't sell media, so we're not beholden to offer only one solution. We don't outsource our digital marketing to a sweatshop in another state or country - we do it all right here. We are firmly rooted in decades of digital marketing; working with both global brands, online retail, B2B, and local brick and mortar. We create a comprehensive digital media strategy based on analysis of your current customers, where they live, where they work, who they are, and what they want. This research defines the priorities for your digital marketing. This process identifies how to responsibly allocate your marketing spend to those digital media tactics and platforms expected to provide you the best return on investment. We review the cost, effectiveness, performance of every digital tactic, to include geofencing, programmatic, social media, online video, retargeting/remarketing, content marketing, lead generation, native ads, etc... in an agnostic, objective, and unbiased approach.

We develop a clear and relevant social strategy that identifies your critical online audiences, the social media platforms they primarily use, prioritize your budget against these audiences, and craft a content strategy that builds a story about your brand to build preference and awareness which will increase sales and win new customers. This process involves identifying competitive advantages your business provides and consistently and clearly communicating this tipping point message in the minds of your target market. We don't use syndicated content or cookie-cutter solutions - leave that to your competitors - but develop interesting and engaging video and graphic content that fits within your budget. MESMERO will also provide a social media guideline and process framework to enable you or key employees to manage the social strategy in a consistent and coordinated manner using your own employees and resources. Yes, we're that amazing.

We create your story and get it seen. We determine the critical tipping point for your customers and prospects, and establish an ongoing narrative that demonstrates your expertise and unique attributes. A content strategy is delivered through white-papers, vlogs, videos, blog posts, social media and other forms of digital distribution and delivery to promote the expertise and knowledge of your business to attract and engage new customers for years to come. Content Marketing is the development of a communications strategy to engage with customers or likely customers in a consistent, focused, engaging and interesting way. It's a way to go beyond standard advertising messages, build a customer database, and stand out from your competitors. We work with you to define the narrative, prioritize the initiatives, and assemble a team of writers, videographers, photographers, and artists to make it engaging and effective.

The great myth of brand development is that it takes a lot of money. Like many myths, that myth is a lie. A great brand requires the proper identification of what sets your company or organization apart from competitors and a disciplined approach to consistently promoting that idea through design, messaging, and story-telling. That's what we do at MESMERO. We provide an objective and collaborative approach that will reaffirm what you already know, but also challenge what you think you should be. Your brand is the intangible fingerprint on the minds of the community you serve: it's not merely a logo, a slogan, a name, or a collection of products or services, but the tiny voice in the minds of your audience that either leads them to you, or is nowhere to be found. Your brand must be relevant to your customer. It has to connect with the solution they need. Its the answer to building a strong business, or having none at all. Talk to us about how we can help.

A website is one of your most critical lead generation and communication tools. MESMERO has a website design philosophy based on years of digital marketing: Our design process is based on decades of monitoring and analyzing how people use and navigate on websites. This includes:

BRAND: Ensure that your brand identity (color palette, graphics, copy) are distinctive, clear and memoriable.
USER NAVIGATION: Ensure that your website visitors can easily find the information they are looking for, and make the most commonly sought after information prominent and simple to identify.
IMAGERY & GRAPHICS: Use visual cues and design to assist the website visitor quickly find and understand your service and products, but do not overwhelm them with features and elements that distract or annoy them.
OPTIMIZED FOR SEO: Ensure that all content is effectively tagged and label to maximize SEO exposure.
EASY TO USE: While MESMERO will design, create and manage websites, we also believe it's essential that our clients have a website that is easy for them to manage and change. MESMERO does not believe in providing a web platform that holds you hostage to our services. You are in control: Always.